#Apple closing work slack channels debate tv#
(Apple TV+ may very well have fewer domestic subscribers than “NCIS” has weekly viewers, but sure, keep taking pot shots at the competition.) This year, though, they introduce a potential savior: Paul Marks (Jon Hamm), a tech billionaire who’s primary focus is space travel, but who’s open to buying a TV network, because why not? Cory Ellison (Billy Crudup) wants him because the UBA exec’s pet project - a streaming service called UBA+ (what else?) - is “drowning” its parent company in debt, and he thinks the only way to survive the next decade is by clinging to a leader with really deep pockets.Īs the rich white men fluff each other’s egos and barter over deal points, Alex Levy (Jennifer Aniston) and Bradley Jackson (Reese Witherspoon) - the ostensible stars of “The Morning Show” - have their own problems. “The Morning Show” loves predicting the demise of network television - someone drops the axe every season, which is both ho-hum in its familiarity (the declining relevancy of CBS, NBC, Fox, and ABC are routine conversation topics in Hollywood) and hilarious in context.
Tig Notaro and Jon Hamm in “The Morning Show” Courtesy of Erin Simkin / Apple TV+īut it does center billionaires and broadcast news. Wade, and one unfit midseason flashback to encompass the exhaustively covered (and plain ol’ exhausting) events of 2020. Season 1 stumbled through #MeToo before Season 2 face-planted on “cancel culture.” Season 3 avoids such sweeping commentary, choosing instead to focus on mini arcs: an episode on the War in Ukraine, another on overturning Roe v. “The Morning Show” has plenty going for it: an enviable cast and crew, the crisp aesthetics of an Apple store, and a willingness to tackle big topics well beyond its narrow expertise. Those who skimmed my Season 2 review may be surprised, but survivors of Season 2 itself will likely understand. IndieWire’s Slack channels are littered with spiral-inducing plot points and mouth-agape emojis - a state of disrepair I am primarily responsible for and deserving of whatever retribution my colleagues deem just. My notes are filled with question marks and exclamation points, all CAPS admonishments and verbatim quotes that still require translation. More or less the same show it’s always been, Season 3 piles lunacy on top of utter lunacy as each hour ticks by. I have even fewer answers than I expected after consuming all 10 episodes of “The Morning Show” Season 3. Readers, my dear readers, I have no answers for you. So why is there not only a third season, but also a fourth already given the green light?
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Technically, we don’t know how many people are watching “The Morning Show,” but it’s yet to crack Nielsen’s Top 10 and recent reports raise questions about Apple’s overall subscriber base. They’re gracefully put out to pasture when it’s clear things aren’t going to improve when the players involved aren’t going to gain anything from continuing, be it acclaim or audience share when their talents are better put toward something new, something of value, something that could still succeed. We’re living in the age of cancellations, canceled renewals, and widespread culling. Coherence remains low, but that’s almost beside the point: This isn’t supposed to happen. Jennifer Aniston and Reese Witherspoon are still the leads. The Future of Netflix’s Candy-Colored Queer Teen UtopiaĪnd yet, here we are.
No amount of retooling would change what it was: at best, a misguided soap, and at worst, knock-off Aaron Sorkin. “The Morning Show” fell off the proverbial cliff in its second season.
Once audiences have seen 20 hours of a TV show, opinions are not only less pliable, they’re stronger. Season 2, well, seconds seasons are hard - they’re hard to make, but they’re also hard to spin. Ratings were kept under wraps (a policy Apple TV+ still strictly follows), and from the rubble of a decidedly not-good first season, the streamer pulled out a win. Incredible public relations work (and a few critical allies) shifted the initial assessment from mediocre mess to an Emmy-worthy late-bloomer. “ The Morning Show,” Apple’s inaugural drama with dreams of across-the-board success, embodies the culture shift with its infamous and/or trademark omniscience. No one can succinctly define a hit show, let alone agree on aggregate critical appraisal or the value of all those trophies. Where once golden age programs would live and die based on ratings, reviews, and awards - “Mad Men,” for instance, thrived for seven seasons despite never cresting 3 million viewers, thanks to writers’ infatuation and dozens of little gold men - now, those benchmarks are virtually meaningless. When did television travel through the looking glass? The simple answer would be when streaming hit, as the great tech disruptors combined a cavalier attitude toward content creation with obscene sums of money.
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